BEST PRACTICES IN APP DEVELOPMENT FOR BRANDING
The American Marketing Association (AMA) South Florida and American Advertising Federation (AAF) Miami have joined together to offer an interactive discussion around what makes for an effective app.
DOUGLAS FAJARDO & LORENZO VALLONE
The discussion will be facilitated by Douglas Fajardo, CEO/Chief Creative Officer, and Lorenzo Vallone, SVP/Chief Technology Officer at Casa Miami (a JWT company).
DOUGLAS FAJARDO – CEO and Chief Creative Director / Casa Miami With over 20 years of experience leading a wide range of creative, digital and mobile projects, Douglas is an expert in his field. He began his career with IBM and quickly grew to be a highly respected technical and creative expert in the development of strategic marketing, digital and mobile solutions. Douglas has actively overseen marketing, digital and mobile projects for HP, Sony, Microsoft, AMD, Apple, GM, UHC, Royal Caribbean, Rovi among other clients. Lorenzo Vallone, SVP and Senior Technology Office – Casa
LORENZO VALLONE – SVP, Chief Technology Officer / Casa Miami Lorenzo has over 17 years of technical experience ranging from software development to executive technology management and broad experience in marketing strategy & management. Lorenzo combines his passion for marketing and technology to help organizations exploit the potential of mobile and digital marketing solutions. He received an MBA and a Post-Graduate degree in E-Commerce from The Johns Hopkins University. Prior to entering the technology field, Lorenzo held marketing management positions in the legal, insurance and travel industries. As part of his current role as SVP & Chief Technology Officer for Casa Miami, Lorenzo leads a dedicated development team to integrate proprietary and open source technology including Adobe DPS and HTML5/JS to develop interactive tablet and smartphone apps as well as mobile-ready websites. Lorenzo has experience designing and developing advanced marketing technology solutions including Partner Relationship Management, CRM, Channel Marketing and Retail Marketing systems and served as the lead architect of an enterprise EMM/PRM marketing portal which was deployed to Fortune 1000 companies including AMD and HSBC
Networking: 6:30pm Discussion: 7:00pm